boost web traffic for your website by SEO
ShailCreations does Search Engine Optimization (SEO) to improve the visibility of a website in organic ("natural" or un-paid) way. We always keep in our mind that the search engine result pages (SERPs), by incorporating search engine friendly content into a website. We keep the density of the keywords which should not be more than 3% in the content to bring the website with a good result in search engine result.
For this we carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. There are two basic points for Search engine optimization: on-page, and off-page optimization.
In On-page optimization our team puts textual content, images, meta tag, meta keywords in the webpage or in the html code. In Off-page optimization our team makes backlinks (links pointing to the site which is already optimized, and to the relevant websites).
The next step is search engine crawling of the pages and index its content. The indexed page will be stored in a giant database of the search engine, and later it will be retrieved, when someone search on the search engine. Essentially, when someone search then the process of indexing is identifying the words and expressions which is best described in the page to the particular keywords. We people cannot take out such amount of information from the huge database so fast, as the search engine deals with this task. Sometimes search engine might not get the meaning of a right content but if we help them by optimizing it, it will be easier for search engine to classify our pages of content correctly and we get the higher rankings.
When a search request comes in the search engine, then the search engine processes starts and its search string in the search request finds in the indexed pages in the database. Though it search more than one page (practically millions of pages) and it contains in the search string, the search engine starts finding the relevant pages in the indexed pages which is stored in the database with the search string.
Thousands of algorithms are there to calculate relevancy. And every algorithms has different common factors like density of keyword in the web page, metatags, links and broken links. And that's why every search engines for the same search string gives different search results. Search engines changes their algorithms time to time. So if your priority is keep your webpage at the top, you have to accept latest changes for your webpage. This is only reason to put your efforts on SEO to keep your webpage at the top.